You’ve seen them when shopping for clothes, gadgets, accessories, and countless other things found on the internet. Product configurators that allow you to customize and visualize a product before purchase have become very popular nowadays, and demand for product configurator services has shot through the roof. But how effective are these solutions?

After being deployed in online stores, brand websites, and e-marketplaces, product configurators have led to spectacular results. In fact, a study conducted by Aberdeen Group showed that businesses that applied the customization approach (configure-price-quote) saw an increase of 105% in sales.

If your business has an online element…

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